MBA advertising at a glance
Public Meta and LinkedIn ads from 6 Canadian business schools, collected from the official ad libraries.
1 school hasn't been collected in the last 7 days. Click Collect all in Settings → Ad collection; everything else updates by itself.
- HECnever
5 schools have no Meta or LinkedIn page yet. Their ads can't be collected until a page is set in Settings → Ad collection.
- DeGrooteno pages
- IBUno pages
- Iveyno pages
- Rotmanno pages
- Smithno pages
- 1International Business University
Most aggressive: the most live ads of any school, built on bursaries, flexibility and real students, with a direct “Apply”.
124 running · ads run 101 days · 1 of 5 tactics
68score - 2Smith School of Business
Steady, long-running ads across four MBA formats, but brochure-only with no video or testimonials.
21 running · ads run 135 days · 0 of 5 tactics
56score - 3Ivey Business School
Most complete strategy: rankings proof, free profile reviews, video, scholarships and deadlines, refreshed regularly.
8 running · ads run 5 days · 1 of 5 tactics
25score - 4Rotman School of Management
Biggest proven reach on LinkedIn (up to 200,000 views per ad), focused on its Executive MBA.
1 running · no Meta run times · 1 of 5 tactics
12score - 5DeGroote School of Business
Strong alumni stories, but few ads, LinkedIn only, and no clear next step beyond “Learn more”.
0 running · no Meta run times · 0 of 5 tactics
0score - 6HEC Paris
0 running · no Meta run times · 0 of 5 tactics
0score
- DeGroote
- HEC
- IBU124
- Ivey8
- Rotman1
- Smith21
No changes yet. They show up once a school has been collected twice.
| School | Video | Testimonials | Rankings proof | Profile review | Event / deadline |
|---|---|---|---|---|---|
| DeGroote School of Business | 0% | — | — | — | — |
| HEC Paris | 0% | — | — | — | — |
| International Business University | 19% | — | — | — | — |
| Ivey Business School | 15% | — | — | — | — |
| Rotman School of Management | 17% | — | — | — | — |
| Smith School of Business | 0% | — | — | — | — |