Smith School of Business
All MBA programs · 22 ads (6 unique) · 21 running now · smith.queensu.ca
No Meta or LinkedIn page picked yet, so ads can't be collected for this school.
Smith is steady and broad, but its ads ask for little and show no people.
Updated Oct 28, 2026 Strengths
- Consistency: its longest ad has run 227 days, the longest of any school.
- Breadth: four MBA formats advertised in parallel, on both Meta and LinkedIn.
- Half live: 30 of 60 ads are running on the latest collection.
Gaps
- No video and no testimonials.
- 83% of ads end in “Download brochure”.
- Almost no deadlines, scholarships or events.
What to learn
- Keep the always-on approach, but add people and a more personal next step.